Located in the basement, the filtration for the fishroom comprises 16 individual 1000- gallon systems, each with a 300-gallon sump, a bio-tower, and a UV sterilizer.
Some of the friendly and knowledgeable staff members at the Hidden Reef.
Red-belly piranhas patrol one of the store’s freshwater tanks.
Captive-bred ocellaris clownfish Amphiprion ocellaris, tank-raised by one of the Hidden
pond, complete with a waterfall, filled
with Japanese koi. There are plans on the
drawing board to install two 400-plus-
gallon custom aquariums on either side of
the entrance to the fishroom.
All the filtration for the fishroom is
located in the basement, which is slightly
larger than the square footage of the store
above. There are 16 individual 1000-gallon
systems, each with a 300-gallon sump that
turns the water over at least five times per
hour. In total, the system contains 720
gallons of bio-media. Attached to each
system is a bio-tower, with a 10-inch filter
sock that is changed daily. Each system is
also equipped with a commercial-grade
ultraviolet (UV) sterilizer. Two reverse
osmosis (RO) units produce 1300 gallons
of RO water per day. Any individual tank
running in the fishroom has a separate
filter and UV sterilizer attached.
Having such a large store enables the
Hidden Reef to buy dry goods and fish in
large quantities and pass the savings along
to their customers. As an example of their
buying strategy, 700 buckets of sea salt are
brought in at a time. Livestock shipments
of 50-plus boxes per week during the
summer swell to over 90 boxes from fall
To show their thanks and appreciation
to their customers for their loyalty
throughout the year, the Hidden Reef
hosts an open house annually the Saturday
before Thanksgiving. On this day, prices
are slashed even lower on most dry
goods and fish. The fishroom is fully
staffed and a take-a-number system is
employed to prevent chaos. Manufacturing
representatives are on hand to answer
any questions you may have about their
products. Store merchandise is raffled off
throughout the day, and customers can
win aquariums, filters, and much more.
This year they will be adding fun things